Executive Authority OS

A Done-For-You LinkedIn Authority System for Founders, CEOs, and Executives

Prepared by Mandy McEwen, Luminetics

Done-for-You90-Day Foundation

Executive Overview

The Expertise Is There. The System Is Not.

Most founders, CEOs, and executives already have the expertise, experience, and credibility their market needs to see. The problem is that authority often stays trapped in calls, meetings, client work, and private conversations. Luminetics builds and runs the system that turns that expertise into visible market presence on LinkedIn. One goal: make your leadership voice easier to find, trust, and remember.

The Gap

You have experience, credibility, and insight, but no repeatable content or network growth engine turning that authority into visible market presence.

The Goal

Make you a recognized voice in your industry by building consistent visibility, stronger positioning, and strategic LinkedIn authority.

The Solution

Luminetics builds the full system: profile, content strategy, network growth, and ongoing execution. You show up. We handle the rest.

Current State Assessment

What's Working. What's Missing.

Current Challenges

Personal LinkedIn presence is inconsistent or mostly reactive.

Profile does not fully reflect the leader's authority, credibility, or current business goals.

No clear thought leadership strategy or consistent posting system.

No structured network growth system with buyers, peers, partners, or strategic contacts.

Personal presence does not yet reflect the strength of the company, expertise, or market opportunity.

Opportunities to Capture Now

Your experience and perspective should be visible before prospects ever take a call.

Buyers, partners, investors, referral sources, and industry peers are already active on LinkedIn.

Strong executive presence builds trust faster than company content alone.

Consistent thought leadership makes your expertise easier to remember and refer.

Strategic network growth creates warmer conversations with the right people.

AI, market shifts, and changing buyer behavior make executive visibility more important than ever.

What We Deliver

Profile Overhaul & Thought Leadership Content

Complete LinkedIn profile audit and rewrite: headline, About, Featured, Experience, Services, and banner direction

Cleanup of outdated, off-brand, or misaligned content across the profile

Positioning aligned to the executive's expertise, market, offer, and authority

Light company page content direction so the personal brand and company brand reinforce each other

2. Thought Leadership Content Strategy

A content strategy built around how the executive actually thinks and what their market actually cares about.

Content pillars defined around expertise, market trends, buyer pain points, leadership POV, client outcomes, and industry commentary

Monthly content calendar planned and executed by Luminetics

Mix of written posts, original POV, industry commentary, behind-the-scenes insights, and strategic credibility content

All content submitted for approval before publishing

Content calendar planned 14+ days ahead

Recommended posts to boost with LinkedIn ads when relevant, with ad spend paid by client

Network Growth & Ongoing Strategy

3. Strategic Network Growth

Up to 200 manual LinkedIn connection requests per month, sent by the Luminetics team using a strategic targeting system.

Existing Relationships

Clients, partners, referral sources, and contacts not yet connected on LinkedIn

Warm Market

Event contacts, podcast guests, community members, past prospects, and known industry connections

Strategic Industry Contacts

Buyers, partners, peers, media contacts, investors, referral sources, and category leaders

4. Bi-Weekly Strategy Calls

Luminetics meets with the executive every two weeks throughout the engagement to keep content sharp, strategy current, and momentum strong.

  • Kickoff call to align on positioning, content pillars, target audiences, and business goals
  • Bi-weekly check-ins to review performance, align on upcoming content, and adjust strategy
  • 30-day review: profile overhaul approval and early performance signals
  • 90-day review: full performance assessment and month-to-month roadmap

In the first 30 days, one of our clients saw:

300+

Targeted Connections

41,000+

Content Impressions

24,000

Professionals Reached

10+

Referral Partners Engaged

Engagement Model

90-Day Foundation. Then We Ramp Up.

A structured three-month launch builds the foundation, establishes momentum, and delivers measurable results. At day 90, we look at what's working and decide together what the next phase looks like.

1

1 · Month 1, Setup

Kickoff and full onboarding. LinkedIn audit. Profile overhaul. Old content cleanup. Structured content interview. Content pillars defined. First content calendar built and approved. Company page direction set. 30-day check-in call.

2

2 · Month 2, Execution Begins

Content publishing launches, up to 16 LinkedIn posts per month. All content approved before publishing. Connection requests begin, up to 200 per month. Bi-weekly strategy calls continue. Performance tracking initiated.

3

3 · Month 3, Full Momentum

Full posting and outreach cadence in place. Strategic content and network growth coordinated. Bi-weekly calls continue. 90-day performance review and strategy session. Roadmap presented for month-to-month continuation.

4

4 · Day 90 and Beyond

We re-evaluate together. Based on what's working and where the momentum is, we either continue the same scope, expand it, or build a new plan that fits the next phase.

Publishing Cadence

Consistent Output. Approved by You.

Every piece of content is reviewed and approved before it goes live. The cadence below reflects what Luminetics delivers each month.

Investment

Executive Authority - 3 Month Launch

  • Full LinkedIn profile overhaul and old content cleanup
  • Structured content interview and voice capture system
  • Up to 16 thought leadership posts per month
  • All content approved before publishing
  • Light company page content direction
  • Up to 200 manual LinkedIn connection requests per month
  • Full management of LinkedIn outbound messaging system
  • Bi-weekly strategy calls throughout the engagement
  • Monthly performance reporting

At day 90, we re-evaluate together and devise an ongoing monthly plan.

The Bigger Picture

Phase 2: When You're Ready, We Go Wider.

LinkedIn is the foundation. Once it is compounding, the same system can extend to every channel where your brand should show up. We start focused, prove it, then scale what makes sense.

Company Page Lift

The executive's authority strengthens the company page and overall brand presence. One voice, reinforced across the business.

Multi-Channel Presence

Extend the authority system to other relevant platforms, communities, podcasts, newsletters, or industry spaces.

Video & YouTube

Turn executive insight into short-form clips, interviews, thought leadership videos, and deeper educational content.

Full Social Takeover

When the time is right, Luminetics can run the broader social presence so every channel reflects the same authority and standard.

The Luminetics Happiness Guarantee

We guarantee you will be happy with our partnership. If between day 60 and day 75 of the engagement you feel our work was not worth your time, Luminetics will refund $5,000 (one month of the engagement fee). You retain all delivered assets: strategy, content, and profile work.

To qualify, Client must have completed onboarding in full, including providing all required access, logins, brand assets, and outreach lists within 14 days of kickoff; reviewed and approved all deliverables including profile overhaul, content calendar, and content drafts within Luminetics specified timeframes; attended or rescheduled in advance all scheduled bi-weekly strategy calls; submitted all concerns in writing to Luminetics no later than day 55, allowing a minimum of one full revision cycle prior to invoking the guarantee; and submitted the refund request in writing between day 60 and day 75 of the engagement, as requests outside this window are not eligible.

What Our Clients Say

We partnered with Mandy and team to help take my brand to the next level. I wanted an omnipresence and they delivered tenfold. We immediately saw an increase in LinkedIn activity and incredible growth across all social platforms. Mandy's team is efficient, innovative, responsive, and amazing to work with.

Bryan Bergjans, SVP Military Lending

Invest in yourself and grow your network and do it the right way. Do it with Mandy and her team. I got the white glove service from day one, and it was clear from the first interview to the impressions on my views. Mandy and her team got Executive Influence down to the science. Pay Luminetics. It's an investment.

Jacob Molz, Entrepreneur

Mandy played a pivotal role in maximizing the impact of my content, offering personalized support every step of the way. The quality of both video and written content delivered exceeded my expectations. This not only saved me a significant amount of time but also led to a noticeable increase in my followers.

Will Synott, VP of Sales

More visibility. More engagement. Within 30 days.

Post impressions

Screenshots from client's LinkedIn account. 2026.

Post engagement (reactions + comments)

Trusted by Founders & Teams

Over a Decade of LinkedIn Expertise, Deployed for You

We've spent 16 years in the content marketing game and 10+ years studying what actually works on LinkedIn: the hooks that stop the scroll, the narratives that build trust, and the consistency that compounds into real pipeline. That knowledge powers every single piece of content we produce for you.

Our work has been featured in:

16

Years of Digital Marketing Services

1000s

Founders & Executives Served

4x

Average Engagement Uplift

Since 2010, Mod Girl Marketing has been driving digital revenue for innovative brands online.

Next Steps

Ready to Build the System?

Upon approval, Luminetics begins immediately. Profile overhaul and content strategy are completed within the first 30 days. Connection outreach and posting launch in parallel.

Book a Call
1

Approve the Engagement

Confirm scope and investment to move forward.

2

Kickoff Call

Align with Mandy on positioning, content pillars, target lists, and business goals.

3

Content Interview

Structured interview completed within the first two weeks.

4

Profile Overhaul

LinkedIn profile rebuilt, reviewed, and approved within the first 30 days.

5

Launch

First content calendar delivered, approved, and scheduled. Posting and outreach live by day 30.

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